Using AI as a Creative Assistant (Not a Replacement)
AI tools like ChatGPT can be incredibly helpful when used as a starting point—not a substitute for your voice or expertise.
Think of AI as a brainstorming partner that helps you organize ideas, generate prompts, and overcome the “what do I post?” moment.
How to Use AI for Social Media Content
1. Start with context
The more information you give, the better the output. Share:
your industry
your audience
your tone (warm, professional, casual, etc.)
the platform you’re posting on
Example prompt:
“Create 5 Instagram post ideas for a service-based creative brand with a warm, professional tone.”
Ask for prompts, not finished posts
Instead of asking AI to write the final caption, ask for:
content ideas
outlines
hooks
caption starters
This keeps your content authentic and on-brand.
Refine and personalize
Always edit AI-generated content to sound like you.
Add:
personal experience
brand language
clarity around your offer
AI should support your voice—not replace it.
Repurpose across platforms
Use AI to adapt one idea across multiple platforms.
Example:
“Turn this Instagram post idea into a LinkedIn post and a short blog outline.”
This saves time and creates consistency.
Bonus Starter Prompts
“Generate 5 content ideas related to my services that educate without selling.”
“Create social media prompts based on frequently asked client questions.”
“Help me outline a week of calm, value-driven content for my brand.”
Bonus Studio Tip
If a caption sounds generic, it probably is.
Use AI to get unstuck—then layer in your perspective, expertise, and clarity.
